

Lure fishing can be broken down into:
Fly fishing
Although mainly associated with game fishing and with pike fishing, fly fishing is beginning to be used for Sea fishing in the UK. It has been common in the US and Australia for many years where it has been used with great success on some huge fish. I the UK fly fishing has been proven to be effective for Bass, Pollock, Garfish and Mackerel.
This type of fishing where a weighted line is cast with skill then withdrawn imitating a bait fish and should not be confused with beach fishing, flinging a string of feathers at a shoal of mackerel.
Plug,
Crankbait
There are many types of plugs designed for all types of waters and conditions and for all sorts of pray. They are mainly made from wood or more commonly from plastic and many have built in rattles to attract the predatory fish, there are plugs for all depths of water from popper on the surface to deep divers. There are plugs for all types of water from fast flowing to still lakes and for all water conditions sparkling clear to cloudy muddy waters the selection of size, colour and type of plug is a major part of this fishing style
The way to use a plug is to cast past the target area and retrieve erratically, as you retrieve fast the plug dives slow down and up it comes . With Poppers and surface lure the aim is to create splashes and disturbance enticing the fish to strike
Spinners
These come in all shapes colours and sizes from tiny spinners for Perch and Mackerel to massive Pike and Bass spoons. There are many types of spinner for all types of conditions. A blade's shape and size determines it's action (the way it spins in the water). We take advantage of differing blade actions to control lure presentation and adapt to changing fishing conditions. Shape and size significantly affect the depth at which your bait will run and the speed you can retrieve your bait. There are two basic rules of thumb:
1) The wider the blade, the further from the shaft (or line) it will spin and the more resistance and vibration it will produce.
2) The second rule of thumb is the larger the blade, the more shallow it will run and the slower it will retrieve. The four main types of blades are:
Willowleaf
The sleek Willowleaf blade design spins very close to the shaft and produces less resistance when retrieved and fishes fast and deep is great for fast flowing waters and fast retrieve
French spoon
The classic French spoon is the most popular spinner used in the UK mainly because of availability and therefore the workhorse of spinners. If this the only type of spinner in your arsenal than you are being restricted . Its a fast spinner and a deep running (not as fast or deep as the Willowleaf).
Indiana
Slower and shallower running than the Willowleaf and French spoon makes the Indiana blades are the perfect choice for harnesses, spinnerbaits, in-line spinners and many other lures.
Colorado
With its wide blade the Colorado spins slowly and easily with maximum vibration and lift and runs shallow again making this blade the perfect choice for harnesses, spinnerbaits, in-line spinners and many other lures.
Sonic
In-line
Sonic In-line spinner blades are assembled directly on the spinner shaft. No clevis needed here! They produce a unique blade to shaft rotation which produces an irregular fish attracting vibrations and continuous Flash! Flash! Flash! ...More Flash is what you get from these blades.
Spoons
The blades are similar to spinners but do not spin they wobble imitating an injured bait fish. they come in a wide range of colures and sizes and are very effective for Pike and Bass. There two main types of spoon, the casting spoon and the trolling spoon these are tow from a boat.
Spinnerbait
These account for millions of fish in the US and Canada but we have been slow to try these lures in the UK they have the potential to be real killers for Bass, Pike, Zander and large game fish, they can be cast or trolled.
Eels and Jellies
There are many eels and jellies available they are inexpensive and can be killers, you can get jellies imitating worms, eels, bait fish, cray fish, crabs and even frogs. these can be fished on their own or on a harness rig.